Del Turista commissioned me to design and develop a comprehensive in-store communication campaign. The challenge was to create a visually appealing, cohesive, and versatile system that could be applied across multiple formats and scales — preserving the brand’s artisanal spirit while updating its aesthetic with a more contemporary approach. The project included: Storefront visuals and window displays, Design of in-store displays, promotional stands, and signage, Applications for outdoor advertising (billboards and promotional easels).

The result is a campaign that blends strategy, design, and brand experience — taking Del Turista’s world of chocolate to a new level of visual identity and customer engagement.